Short, simple, and unique titles shine on social media platforms.Ĥ. The name of your company is going to be shared in email subject lines, tweets and meta tags. Make sure your name not only works on paper but also spoken aloud.ģ. There’s a running joke on the TV sitcom 30 Rock that Jenna, one of the characters, stars in a film called “The Rural Juror.” On paper, the name is clear and comprehensible, but when spoken out loud, no one has any idea what she’s saying. Consider the 5-10 rule. “Great companies throughout history had 5 to 10 letters in their name, at least one hard consonant, and many had a repeating letter,” notes entrepreneur and startup consultant Peter Gasca.Ģ. Here are some tips to get you thinking about strong company titles:ġ. What’s in a name? For a young company your name is often your first impression with a potential consumer or investor, so it’s important to make sure your name is thoughtfully considered and speaks to your product, service or philosophy. When sales or marketing teams talk to consumers and when designers build features, they can turn to the one pager for confirmation that their work is supporting the company’s core values and goals. You can check out our Business Model Canvas examples to capture your business plan in a lean one page diagram.ģ. Completing the one page summary will help highlight what’s missing in your business plan and what needs closer consideration or revision. If there’s a section of the template you’re not sure how to answer or sparks debate among internal teammates, then this is where you might begin work. Their structure piques interest, beginning with an captivating cover image, a bold company name and a gripping tagline, then moves into the essentials-positioning, fundraising plans, intended users.Ģ. One Pagers are formatted to entice, inform and resonate with people. Maybe they remember the gist of what was said in presentations, maybe they don’t. Investors see hundreds of pitches every day. The summary details the core of your business-what you’re offering, how you’re going about it and why you stand out from the competition-tightly packaged and expertly worded to fit on a single, sleek and captivating webpage. A One Pager is a written pitch of your company.
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